To celebrate 50 years of PepsiCo, Blue Collar partnered with marketing agency, Protagonist, to create a piece of content that would wow shareholders at its annual meeting. Considering the company’s position as a top leader in the creative advertising and marketing space, narrowing down all of the amazing work was our greatest challenge. After bringing on Mad Men’s, John Slattery, to host, we collected fifty years of the groundbreaking, celebrity-filled campaigns that helped to secure PepsiCo’s place in the world of pop culture. The result was a fun, entertaining stroll down memory lane.